AI can crank out a draft in minutes. That’s both the promise and the problem. Left untouched, those drafts often feel flat, repetitive, and eerily generic. It looks like shit. And your readers can smell it a mile away. In A/B tests, 50% of consumers could spot AI-generated copy, and 52% said they’d be less…
For years, the SEO playbook was simple: rank high, get clicks, grow traffic. But in 2025, that model is breaking. Between AI Overviews in Google, Bing Copilot responses, and a flood of featured snippets, search engines are answering user questions directly on the results page. That means fewer clicks, even when you rank well. The…
Every SaaS founder has felt the pressure: a new tool launches, the landing page promises “10x growth,” and suddenly it’s on your wishlist. Before long, you’re juggling a half-dozen subscriptions that overlap, barely integrate, and burn through your runway faster than you’d like to admit. This nonsense is expensive. A BetterCloud report found that the…
For SaaS companies, the homepage isn’t just a digital storefront. It’s the engine that drives demo requests. Before investors read your deck or prospects talk to sales, they’re judging whether to take you seriously based on this one page. If it’s cluttered, confusing, or vague, you’re losing conversions before the funnel even starts. Consider this:…
Most SaaS startups make the same website mistakes, and it costs them investors and customers. For most SaaS startups, your website is the first pitch. Before investors take a call or a prospect books a demo, they’re scanning your homepage. If it feels unfinished. Clunky design, vague messaging, missing trust signals. People won’t be thinking…
Every SaaS founder has heard the advice: “Bro you should be using AI for content.” Some take it literally and hand the whole process to ChatGPT. They just start blastin’ out full blog posts, LinkedIn updates, even newsletters with zero human touch. Others go the opposite way, avoiding AI altogether because they’re worried about robotic…
Ask any early-stage SaaS founder how content is going, and you’ll usually hear the same story: They don’t have a content workflow. Without a system, drafts die in Google Docs, reviews drag for weeks, and publishing becomes “when we have time.” That’s why only about 22% of B2B marketers rate their content efforts as “very…
Most founders know they need content. So they start publishing blog posts, LinkedIn updates, maybe a newsletter or two. But after months of effort, the results are dismal: a trickle of traffic, zero demo requests, and a frustrated team. The truth? Most startup content fails not because it’s bad, but because it’s broken. Consider this:…